Social Media

It can be tough to wander out of your comfort zone into new and challenging forms of communication.  But now is the time.  Social media is today’s primary communications channel.   Whether you’re a small business owner or a Fortune 500 giant, a social media presence is an essential component of your marketing mix.

Your customers are hanging out in major social media channels like Facebook. Twitter, Google+ and Google+ Local, LinkedIn, Pinterest, and YouTube.  More often than not a consumer will ask for opinions and rely on his/her social media network prior to making purchase decisions.  Which channel is best suited for you?  Understanding your customer base is key to choosing the right social media channel.  Here are a few tips:

  • If you’re a B2C marketer, Facebook provides the widest reach
  • If you’re a B2B marketer, LinkedIn; Google+; and blogging may be the better choices for you
  • If your business is one that has great visuals, Pinterest may be right up your alley
  • Regardless of your audience, YouTube provides the visual education and entertainment everyone loves

Social media reminds us that People – the “5th P” of marketing – play a critical role in determining the success or failure of our marketing and sales efforts.  Are you listening and engaging with them?  It is critically important to pay attention to the “buzz” and respond to consumers’ questions, comments, and concerns in a timely manner.

Benefits of Social Media

  • Increased traffic to your website/blog
  • Increased brand/product awareness
  • Highly-targeted marketing activities (Facebook is a standout here!  Check out our video up above.)
  • Real-time interaction with customers
  • Early warning of product/service issues
  • Building new, trusted partnerships
  • Reducing marketing costs

With over 1 billion active members across the platforms talking about you, your products and services, isn’t it time to socialize?  Go ahead – start tweeting!  Start building your fan base.  Join a group discussion and become an influencer.  We’ll be right here to guide you all the way.

Facebook Business Pages | Facebook Advertising | Twitter | LinkedIn Profiles | YouTube | Blogs | Google + Local | Pinterest