SMS Marketing for Local Business

Why Should You Give SMS Marketing a Try?

Who could have thought text messaging, which has been generally the land of the pre-teens, would transform into anything as valuable and powerful as SMS marketing?  In just a very short period of time, SMS (short message service) has become a proven alternative to email marketing.  Achieving increasingly more popularity, it’s difficult to find anyone who is not using text messages in one way or another.  New York local businesses should seriously consider adding SMS to their marketing mix.

Why you should give SMS marketing a long look

The primary reason savvy marketers are giving text messaging a shot is due to the way the medium causes individuals to respond.  According to CallFire, SMS text messages have a 98% open rate and a massive 83% are opened within the first three minutes!

Promotions using SMS are found to be used at 20% or higher, in contrast to traditional media such as coupons, newspaper ads, radio, or direct mail, with average rates of just 2%.  Not only that, CallFire further reports that your return on investment can be far higher than in more traditional media.  With a monthly cost that can be as low as $30 to send 1,000 text messages, and redemption rates of 20% or more, it works out to less than   $0. 30 per customer in your door.

4 Tips for successful SMS marketing campaigns

  1. Be certain to deliver value – Make sure that you’re not wasting anyone’s time!  Give great value, whether you’re delivering a palpable offer or SMS Text Messagingsimply directing them to some place where they can consume more great content. 
  2. Keep messages short and personal – This medium is dependent on trust and familiarity, so do your very best to further improve that by personalizing your texts and keeping them short and to the point.  Even marketing messages can have a friendly tone.  A note like, “Hi Mark, Thank you for your business!  We look forward to serving you again soon.  Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER]” will go a long way to help strengthen customer relationships.
  3. Include a call to action – Be sure you ask for the action you want them to do.  Saying something similar to “Text SaveNow to 123456 to get a 10% off coupon today” will set their mind to action mode.
  4. Measure your campaign’s results – Mobile text messaging  provides a wealth of ways to measure how your campaign is performing.  You can view how many people opened, followed and took action, and just what action they took.

Mobile Marketing is just one of the many services YNS New Media Marketing provides its clients.  If you’re ready to “go mobile” with SMS marketing campaigns, contact us today.  We’ll be happy to help you take the next step!