What Your Mother Taught You About Content Marketing

If you are like me, there were times you laughed at the phrases that came out of your mother’s mouth; only to realize later that she was right. In honor of mothers, here is a list of nine content marketing tips based on common phrases you might have heard growing up. 1. Keep making that […]

Increase Your Sales! Make Them Laugh!

Get Some Laughs and Some Sales at the Same Time! Plain and simple – humor sells.  It puts people in a good frame of mind and essentially disarms them to the point where they forget you’re actually trying to sell them something.  Art Linkletter wasn’t joking when he opined that laughter is the best medicine, […]

3 Ways to Get Your New York City Business SoLoMo!

Don’t Get Left Behind – Embrace SoLoMo Today! Do you SoLoMo?  Yes, I realize that may sound like the the newest, trendiest neighborhood in New York City, but the acronym stands for social, local, mobile.  What you need to do however, is get your head around why SoLoMo is not just a trend but a […]

Here’s Why Your Local Business Should be on Google+ [Infographic]

Google+ is becoming a favorite platform for B2B. Features like Hangouts and Communities allow businesses to interact with individuals, customers and prospects as their “brand”. A great way to get noticed and increase brand awareness. Scroll through the Infographic for more reasons. Why You Should Use Google+? infographic  

How Do You Say “Thanks” on Social Media? [Infographic]

Whether it’s friends or family, business colleagues, customers or clients, fans or followers, there are two little words that go a long way – use them often!  Here’s how to do it within social media:   6 Ways To Say Thank You On Social Media infographic Thanks for reading and sharing!

[Infographic]: Google+ Super Sized!

Google+ is becoming the social media platform of choice for businesses. Perhaps no other element will help you rank faster in Google local search than an information-rich Google+ page for your local New York City business.  Take the time to load it up with all the info a customer will need to find you and […]

5 Facebook Advertising Tips

Facebook Ads – The Image is the Thing! Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for getting traffic to your offers, building prospect lists, and for just about any other objective imaginable for your website.  Ad campaigns are incredibly easy to set up, include excellent targeting tools (my most favorite […]

Is Content Marketing in Your 2013 Plan?

Content Marketing – Where It’s at in 2013 The buzz for 2013 is centered on content marketing.  We’ve all heard the term “content is king” but many of us are not familiar with the term content marketing and what it really means.  It’s a critical aspect in your online marketing efforts moving forward and here’s […]

Social Media – Fad or Fabulous?

“It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change” Charles Darwin. Change.  The word just seems to creep into our vocabulary more and more these days and as we all know, it is the one true constant in our lives.  It’s not always easy […]

How Does Your Online Reputation Stack Up?

Use these 5 Online Reputation Strategies to Manage your Company’s Brand You might think that online reputation management isn’t something you should concern yourself with.  Think again! According to eMarketer, 83% of consumers state that online reviews sway their opinions about a particular company, and 8 out of 10 of these people added that a […]