Website Spring Cleaning!

5 Ways to Spring Clean Your Website Just like your home, your business website also needs a spring-cleaning.  It’s easy to let things slide, and the consequence of that would be a decline in traffic, reputation and ultimately sales.  This is a relatively insidious way to lose traction with your website, as you don’t immediately […]

5 Tips for Creating EMail Newsletters

No email newsletter? You’re missing out! Many businesses are of the opinion that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the internet like a herd of turtles with Netscape.  Although the e-newsletter may not be considered “new media”, it’s still a useful […]

5 Facebook Advertising Tips

Facebook Ads – The Image is the Thing! Facebook ads are probably the fastest, easiest and most effective do-it-yourself platforms for getting traffic to your offers, building prospect lists, and for just about any other objective imaginable for your website.  Ad campaigns are incredibly easy to set up, include excellent targeting tools (my most favorite […]

NYC Business Owners, Do You Have a Mobile Dilemma?

How do you decide whether or not to develop a mobile app for your business? Mobile site or mobile app?  That’s the real question.  Do you need one or the other, or both?  Knowing your businesses’ needs, not to mention your customers’ behavior, goes a long way toward helping you decide whether or not to […]

Is Content Marketing in Your 2013 Plan?

Content Marketing – Where It’s at in 2013 The buzz for 2013 is centered on content marketing.  We’ve all heard the term “content is king” but many of us are not familiar with the term content marketing and what it really means.  It’s a critical aspect in your online marketing efforts moving forward and here’s […]

Are You Scaring Off Your Website Visitors?

Sometimes it’s about what you don’t do as much as it is what you do. This can ring particularly true on the subject of your website design. There are many problems that can send visitors screaming into cyberspace to get away from these grievous issues. Let‘s find out if any of these sound familiar to […]

Have You Asked for Referrals Lately?

7 quick and easy ways to get more client referrals Everyone is searching for ways to get more client referrals for their small business, especially in competitive markets like New York City.  Surprisingly enough, nearly 60% of us don’t even ask for them!  Customer referrals do not appear just by wishing it so, but rather […]

Social Media – Fad or Fabulous?

“It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change” Charles Darwin. Change.  The word just seems to creep into our vocabulary more and more these days and as we all know, it is the one true constant in our lives.  It’s not always easy […]

Google+ Local for Business

How to Use Google+ Local to Connect with Buyers Ever since Google merged with Google Places to be Google+ Local, there’s been confusion as to how to use this platform for business.  It has now become much clearer.  Companies are realizing the tremendous opportunity Google+ Local is offering, and they’re finding innovative ways to find […]