What Your Mother Taught You About Content Marketing

If you are like me, there were times you laughed at the phrases that came out of your mother’s mouth; only to realize later that she was right. In honor of mothers, here is a list of nine content marketing tips based on common phrases you might have heard growing up. 1. Keep making that […]

Increase Your Sales! Make Them Laugh!

Get Some Laughs and Some Sales at the Same Time! Plain and simple – humor sells.  It puts people in a good frame of mind and essentially disarms them to the point where they forget you’re actually trying to sell them something.  Art Linkletter wasn’t joking when he opined that laughter is the best medicine, […]

Is Your Small Business Using Marketing Automation?

How to Use Marketing Automation Software Lots of people make the mistake of thinking that marketing automation software is mainly for email marketing.  While it clearly had its birth there, what we’re talking about is a far more sophisticated application. According to Wikipedia, Marketing automation refers to software platforms designed for marketing departments and organizations […]

3 Ways to Get Your New York City Business SoLoMo!

Don’t Get Left Behind – Embrace SoLoMo Today! Do you SoLoMo?  Yes, I realize that may sound like the the newest, trendiest neighborhood in New York City, but the acronym stands for social, local, mobile.  What you need to do however, is get your head around why SoLoMo is not just a trend but a […]

Here’s Why Your Local Business Should be on Google+ [Infographic]

Google+ is becoming a favorite platform for B2B. Features like Hangouts and Communities allow businesses to interact with individuals, customers and prospects as their “brand”. A great way to get noticed and increase brand awareness. Scroll through the Infographic for more reasons. Why You Should Use Google+? infographic  

SMS Marketing for Local Business

Why Should You Give SMS Marketing a Try? Who could have thought text messaging, which has been generally the land of the pre-teens, would transform into anything as valuable and powerful as SMS marketing?  In just a very short period of time, SMS (short message service) has become a proven alternative to email marketing.  Achieving […]

How Do You Say “Thanks” on Social Media? [Infographic]

Whether it’s friends or family, business colleagues, customers or clients, fans or followers, there are two little words that go a long way – use them often!  Here’s how to do it within social media:   6 Ways To Say Thank You On Social Media infographic Thanks for reading and sharing!

The Power of Video Marketing

Quite often, the biggest challenge we’ll ever face in online marketing is extending the reach we have.  One of the fastest and easiest ways to do that in 2013 is by using the immense power of video marketing. The evidence is staggering:  online video has become inextricably woven into the fabric of our daily lives.  […]

Marketing Automation for NYC Businesses

Saving your sanity with marketing automation! When marketing your company online is truly looked at and laid bare, it’s hard to ignore the mountain of tasks that face you and your staff every day.  Feelings of being overwhelmed and the constant suspicion that you’re forgetting something are always present.  We all face this. Online marketing […]

[Infographic]: Google+ Super Sized!

Google+ is becoming the social media platform of choice for businesses. Perhaps no other element will help you rank faster in Google local search than an information-rich Google+ page for your local New York City business.  Take the time to load it up with all the info a customer will need to find you and […]