Are You Making These Social Media Mistakes?

Don’t Make These Social Media Mistakes!

What not to do! Social media is a ripe land for making connections, as well as for offending and creating enemies. Knowing what you shouldn’t do in relation to social media is nearly as important as knowing what you should be doing. Here are some social media mistakes to avoid like the plague!

Jokes at other people’s expense – It should go without having to say, but you must think before you send anything at all out into cyberspace for the world to see. Most importantly, don’t try and take advantage of someone else’s bad luck or indiscretion to build up your own products or services. While a celebrity death or embarrassing scandal might appear to be easy fodder for attracting eyeballs, you’re very likely to tick off as many people as you tickle!

Offending your customers – Right up there with poor taste humor is the inclination to state your preferences, political, social or otherwise, which may or may not coincide with those of your clients and customers. Use your head! Don’t write about anything with the general public that might cause offense or be misconstrued, or you’ll pay big for this transgression.

Not making business only accounts – An account solely dedicated to your company has not only a far greater chance of being found in the search engine results, it projects an altogether more professional image for your business.

No social media buttons on your website – They are readily available for all social media platforms, and you’re shooting yourself in the foot if they’re inaccessible on your homepage and every post you make. This will make it easy for your readers to share your content and in doing so help promote your business.

Not using your social media profiles to link back to your site – You’ve gone to all the bother to create and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website. There’s five great links to your site, and a great opportunity for your (hopefully) many followers to end up on your site.

About Ellen Feinberg