Have You Asked for Referrals Lately?

7 quick and easy ways to get more client referrals Everyone is searching for ways to get more client referrals for their small business, especially in competitive markets like New York City.  Surprisingly enough, nearly 60% of us don’t even ask for them!  Customer referrals do not appear just by wishing it so, but rather […]

Social Media – Fad or Fabulous?

“It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change” Charles Darwin. Change.  The word just seems to creep into our vocabulary more and more these days and as we all know, it is the one true constant in our lives.  It’s not always easy […]

Google+ Local for Business

How to Use Google+ Local to Connect with Buyers Ever since Google merged with Google Places to be Google+ Local, there’s been confusion as to how to use this platform for business.  It has now become much clearer.  Companies are realizing the tremendous opportunity Google+ Local is offering, and they’re finding innovative ways to find […]

Survey Says…

Your Customers: Talking Trash or Making You Cash? Why You Need to Know Learning what your clients and customers really think about you can be both a fearsome and instructive thing.  But in busy, competitive markets like New York City, it’s crucial to know and understand what your customers are thinking.  Doesn’t it just make […]

Local Search for New York City – Will Your Business Be Found?

The 5 Fastest Ways to Improve Your Local Visibility Do you have a business in New York City?  If you do, you know just how competitive the market is here.  All of us want to find ways to dominate our local search results and reap the benefits that having the top spots in search can […]

How Does Your Online Reputation Stack Up?

Use these 5 Online Reputation Strategies to Manage your Company’s Brand You might think that online reputation management isn’t something you should concern yourself with.  Think again! According to eMarketer, 83% of consumers state that online reviews sway their opinions about a particular company, and 8 out of 10 of these people added that a […]

[Survey] Can Your Business Benefit from Marketing on Pinterest?

Pinterest is a social network that allows individuals and businesses to create online image collections—called “Pinboards”—and easily share them with other users.  Is this hot and (relatively) new social media site a good tool for your business?  If you answer “Yes” to any of these questions, chances are Pinterest will be a great addition to […]

Top 7 Ways to Delight and Engage Your Facebook Fans

You have a Facebook page. You have some fans. Nicely done. Now, like the smart business you are, you’re looking for some proven ways to engage your followers so you can acquire more of them and make the most of your presence on Facebook. Engaging your fans is a critical piece to building and maintaining […]

[Infographic]: Why B2B Businesses Should Leverage Social Media

Social media isn’t just for B2C businesses.  Creating brand awareness and a personal connection with your target audience are just two of the many ways B2B businesses can benefit from the various forms of social media. Check out this Infographic to see how businesses are embracing the social media platforms.  Which one is your favorite? […]

5 Easy Steps to Get Your Business Mobile Ready

How Your Business Can Quickly Capitalize on the Mobile Computing Revolution The web is going mobile, and it’s still not too late to climb aboard the mobile bandwagon and grab a piece of what is increasingly becoming a rather large pie! Google reports that more than one half of all local searches are executed on […]